This week’s feature Leader Reader book is The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary by Mark Sanborn.
The Fred Factor is a story of a mail deliverer named Fred. Fred takes what is a seemingly ordinary job into an extraordinary service. The Fred Factor delivers tons of value and strategies on how to provide extraordinary service to the people you work with.
There are four main Fred Factor principles:
- Everyone Makes a Difference
- Success Is Built on Relationships
- Continually Create Value for Others
- Reinvent Yourself Regularly
Mark even goes into detail about how to create a culture of Freds. He gives four specific strategies on how to develop others into Freds. The main strategies are Find, Reward, Educate, and Demonstrate.
I read this book several years ago and it continues to influence my thinking on a regular basis. For a further description on the story of Fred check out the video below from Mark himself.
Comment Question: What kind of difference are you committing to making today?